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FENWAY Center

AVATR VISION XPECTRA

2025

Website

Art Direction, Creative Direction, Content Strategy, UI Design, UX Design, Frontend Development, Website development.

Driven by innovation, AVATR sets a new standard in luxury electric mobility. This year, they launched their first concept car, the AVATR VISION XPECTRA. In collaboration with AVATR Global Design Center and Futuredeluxe, we supported the creation of the launch campaign and created an immersive website experience around it.

The campaign extended to event materials, stationery, social media, and digital communication, establishing a cohesive and memorable visual language across all formats.

The website was conceived as an immersive digital experience, allowing users to explore the car’s design, technology, and philosophy in depth through a fluid and interactive journey. A refined, cutting-edge experience granted with Site Of The Day and Developer Award by Awwwards.

View site

Client Team

AVATR Communication Design

Agency

Mubien

Film Agency

Futuredeluxe

Chief Design Officer

Nader Faghihzadeh

Design Content Manager

Liane Willms, Alexandra Schmidtke

Creative Direction

David Mubien, Younes Badi, Marcus Chaloner

Visualization Management

Soumitra Sawant

Design & Art Direction

Lorenzo Perrotta, Daijena Wang, Stefano Gubiolo, Antonia Schwaiger, Daniel Iglesias, Javier Ochoa, Patri Orden, Carlos Almagro, Luana Laso, Paula Iglesias

3D Art

Oliwier Sowa, Khoi Nguyen, Antoine Brigot, Stefanie Braun, Borja Villa, Lennard Orths

UX/UI

Javier Ochoa, Patri Orden, Luana Laso

Website Development

Ángel Pérez, Hernán Jensen

Motion Graphics

Daniel Iglesias, Paula Iglesias

Social Media

Eugenia Iturria, Cornelius Engelman

Strategy & Copywriting

Lilliann Fery

PR Management

Qian Chen

Live Action Production

Kavita Daggar, Mike Bell

Film Direction/Photography

Joshua Vii

The campaign extended to event materials, stationery, social media, and digital communication, establishing a cohesive and memorable visual language across all formats.

The website was conceived as an immersive digital experience, allowing users to explore the car’s design, technology, and philosophy in depth through a fluid and interactive journey. A refined, cutting-edge experience granted with Site Of The Day and Developer Award by Awwwards.

View site

Client Team

AVATR Communication Design

Agency

Mubien

Film Agency

Futuredeluxe

Chief Design Officer

Nader Faghihzadeh

Design Content Manager

Liane Willms, Alexandra Schmidtke

Creative Direction

David Mubien, Younes Badi, Marcus Chaloner

Visualization Management

Soumitra Sawant

Design & Art Direction

Lorenzo Perrotta, Daijena Wang, Stefano Gubiolo, Antonia Schwaiger, Daniel Iglesias, Javier Ochoa, Patri Orden, Carlos Almagro, Luana Laso, Paula Iglesias

3D Art

Oliwier Sowa, Khoi Nguyen, Antoine Brigot, Stefanie Braun, Borja Villa, Lennard Orths

UX/UI

Javier Ochoa, Patri Orden, Luana Laso

Website Development

Ángel Pérez, Hernán Jensen

Motion Graphics

Daniel Iglesias, Paula Iglesias

Social Media

Eugenia Iturria, Cornelius Engelman

Strategy & Copywriting

Lilliann Fery

PR Management

Qian Chen

Live Action Production

Kavita Daggar, Mike Bell

Film Direction/Photography

Joshua Vii