2024
Professional Services
Pesquera Diez (P10) is an architecture studio based in Spain and Mexico that believes in the power of architecture to transform, inspire, and elevate. P10 is committed to innovation, sustainability, and the unique story of each client, weaving these elements into the fabric of their architectural designs.
The brand identity is grounded in two architectural concepts. The logotype features a superscript "P," a common element in architectural plans and drawings. Sections are cut representations in a vertical plane that define the structural aspects of a building. Like section drawings, the logotype is cut, establishing a direct link to the architectural field.
These concepts are applied to create a dynamic visual system, cutting photography, headlines, and numbers. The minimalist, clean layouts and architectural photography contrast with the powerful Yellow hue, enhancing the brand perception and recognition.
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Account Management
Víctor Mubien
Creative Direction
David Mubien
Art Direction
Daniel Iglesias, Carlos Almagro, Patricia Orden, Javier Ochoa, Luana Laso
Motion Design
Daniel Iglesias
UX/UI
Javier Ochoa, Patricia Orden, Luana Laso
Website Development
Ángel Pérez, Hernán Jensen
The brand identity is grounded in two architectural concepts. The logotype features a superscript "P," a common element in architectural plans and drawings. Sections are cut representations in a vertical plane that define the structural aspects of a building. Like section drawings, the logotype is cut, establishing a direct link to the architectural field.
These concepts are applied to create a dynamic visual system, cutting photography, headlines, and numbers. The minimalist, clean layouts and architectural photography contrast with the powerful Yellow hue, enhancing the brand perception and recognition.
Account Management
Víctor Mubien
Creative Direction
David Mubien
Art Direction
Daniel Iglesias, Carlos Almagro, Patricia Orden, Javier Ochoa, Luana Laso
Motion Design
Daniel Iglesias
UX/UI
Javier Ochoa, Patricia Orden, Luana Laso
Website Development
Ángel Pérez, Hernán Jensen